Answers on How West Can Fit

In sharp contrast to the ham-fisted approach criticised here, there are also stories of western business bending to suit Cambodian communities.

The Standard tells that "Cambodia victims of war win orders", by Samantha Brown (Agence France-Presse).

Instead of having aquariums mass-manufactured in China, New Zealander Phil Elliott gave the orders for his expanding franchise business to a non-profit organization in Cambodia.

Development Technology Workshop, a charity working with the handicapped to build industry in one of the world's poorest countries, is a business incubator park set up a year ago by Mick Stimpson.

``We didn't choose Cambodia to have our aquariums made because it was cheaper or more convenient, or for any other reason than the people here need the jobs,'' he [Elliott] said.

``We also saw that people were disabled and my father was a war amputee ... We thought, okay we'll do it, we'll overcome the obstacles even though we could probably get a cheaper product in China.''

So even with a 150-page plan we see that business does not need to be super efficient to be super effective.

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